营销管理系“营销博思堂”第16季学术分享活动日程

发布者:朱汉彬发布时间:2024-09-25浏览次数:12

   时间:周四 16:00   地点:文翰北603

日期分享人点评老师分享文献
2024.09.26唐文龙(博士)王新刚Unintended effects of algorithmic transparency: The mere prospectof an explanation can foster the illusion of understanding how analgorithm works
2024.10.17刘宇(硕士)(供应链)电子商务刘晓峰Price Competition in a Channel Structure with a Common Retailer
2024.10.24黄日云(硕士)电子商务郑宇Refund Psychology
2024.10.31张文辉(硕士)电子商务王璐Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents
2024.11.07陈依琳(硕士)(社会网络)电子商务刘新燕Social network analysis in business and management research: A bibliometric analysis of the research trend and performance from 2001 to 2020
2024.11.14林婕妤(硕士)电子商务蒋怡然No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments
2024.11.21毕良莹(硕士)
段珅Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational 
2024.12.05曹彤(硕士)冉雅璇Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological 
2024.12.19初晓文(硕士)项典典In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You
2025.01.02梁钰沛(硕士)张婷Identities without Products: When the Preference for Self-Linked Products Weakens
2025.02.27吕梦雨(硕士)马瑞婧When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media
2025.03.13马霓琳(硕士)王新刚Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable 
2025.03.27潘硕欣(硕士)蒋怡然Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage 
2025.04.10王嘉彬(硕士)刘晓峰Giving against the odds: When tempting alternatives increase willingness to donate
2025.04.24王率龙(硕士)冉雅璇BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing 
2025.05.08魏家欣(硕士)段珅Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships
2025.05.22向力子(硕士)郑宇Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange
2025.06.05朱俣晗(硕士)郭麦菊Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference
2025.06.19邹梦婷(硕士)项典典Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms
2025.06.26邹勇剑(硕士)张婷When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases