时间:周四 16:00 地点:文翰北603
日期 | 分享人 | 点评老师 | 分享文献 |
2024.09.26 | 唐文龙(博士) | 王新刚 | Unintended effects of algorithmic transparency: The mere prospectof an explanation can foster the illusion of understanding how analgorithm works |
2024.10.17 | 刘宇(硕士)(供应链)电子商务 | 刘晓峰 | Price Competition in a Channel Structure with a Common Retailer |
2024.10.24 | 黄日云(硕士)电子商务 | 郑宇 | Refund Psychology |
2024.10.31 | 张文辉(硕士)电子商务 | 王璐 | Developing Strengths or Remedying Weaknesses? How Perceived Social Mobility Affects Parents |
2024.11.07 | 陈依琳(硕士)(社会网络)电子商务 | 刘新燕 | Social network analysis in business and management research: A bibliometric analysis of the research trend and performance from 2001 to 2020 |
2024.11.14 | 林婕妤(硕士)电子商务 | 蒋怡然 | No Comments (from You): Understanding the Interpersonal and Professional Consequences of Disabling Social Media Comments |
2024.11.21 | 毕良莹(硕士) | 段珅 | Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational |
2024.12.05 | 曹彤(硕士) | 冉雅璇 | Affording Disposal Control: The Effect of Circular Take-Back Programs on Psychological |
2024.12.19 | 初晓文(硕士) | 项典典 | In Goal Pursuit, I Think Flexibility Is the Best Choice for Me but Not for You |
2025.01.02 | 梁钰沛(硕士) | 张婷 | Identities without Products: When the Preference for Self-Linked Products Weakens |
2025.02.27 | 吕梦雨(硕士) | 马瑞婧 | When Connection Turns to Anger: How Consumer-Brand Relationship and Crisis Type Moderate Language on Social Media |
2025.03.13 | 马霓琳(硕士) | 王新刚 | Symbolically Simple: How Simple Packaging Design Influences Willingness to Pay for Consumable |
2025.03.27 | 潘硕欣(硕士) | 蒋怡然 | Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage |
2025.04.10 | 王嘉彬(硕士) | 刘晓峰 | Giving against the odds: When tempting alternatives increase willingness to donate |
2025.04.24 | 王率龙(硕士) | 冉雅璇 | BMW is POWERFUL, Beemer is Not: Nickname Branding IMPAIRS Brand Performance. Journal of Marketing |
2025.05.08 | 魏家欣(硕士) | 段珅 | Machine Talk: How Verbal Embodiment in Conversational AI Shapes Consumer–Brand Relationships |
2025.05.22 | 向力子(硕士) | 郑宇 | Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother-Daughter Gift Exchange |
2025.06.05 | 朱俣晗(硕士) | 郭麦菊 | Appearance for Females, Functionality for Males? The False Lay Belief about Gender Difference in Product Preference |
2025.06.19 | 邹梦婷(硕士) | 项典典 | Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms |
2025.06.26 | 邹勇剑(硕士) | 张婷 | When Sharing Isn’t Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases |