Preview of the Department of Marketing Management's Overseas Master Lecture Series

publisher:朱妍臻release time:2023-12-22viewed:24

SeasonDate and TimeKeynote speakerThemeSession
52023.12.25-2023.12.26Prof. Xie Ying

Cutting-edge practices and methods in

 management research

4
42023.11.27-2023.11.29Prof. Tommi LaukkanenJournal Publishing and the Path to Scholarship4
32023.7.25-2023.7.27

Prof. Wan Man

(University of Hong Kong)

Consumer Behavior Research9
22023.7.8-2023.7.10

Prof. Juho Hamari

(University of Tampere, Finland)

Gamification of research and how it can improve the efficiency of 

academic research

9
12023. 6.12-2023.6.14

Prof. Yang Xiaojing

(Visiting Professor, University of South  

Carolina, USA)

A few topical issues in consumer research5