Marketing Management Class of 2023 Second Semester Sharing Event Schedule

publisher:朱妍臻release time:2024-03-09viewed:17

Time:Thursday16:00p.m.  Location:Room 201, Wenhuan Building

Date

Speaker

Reviewing Teachers

Sharing Literature

2024.3.14

He Zuhao

Xiang Diandian

 Words Meet Photos: When and Why Photos Increase Review Helpfulness

2024.3.28

Hu Jun

Guo Maiju

 Developing a Shared Supplier with Endogenous Spillovers

2024.4.11

Huang Yuting

Duan Shen

 It Looks Like 'Theirs': When and Why Human Presence in the Photo Lowers Viewers' Liking and Preference for an Experience Venue

2024.4.25

Li Jinnuo

Jiang Yiran

 Rejections Are More Contagious than Choices: How Another's Decisions Shape Our Own

2024.5.9

Li Rongbin

Zhang Ting

 Curvy Digital Marketing Designs: Virtual Elements with Rounded Shapes Enhance Online Click-Through Rates

2024.5.23

Sun Yi

Zheng Yu

 Is '4 for $16' Better than '4 for $15.30'? The Price Divisibility Effect in Multipack Purchases

2024.6.6

Wan Hang

Liu Xinyan

 Brand Loyalty in the Face of Stockouts

2024.6.20

Wang Liuyang

Wang Xingang

 Stars versus Bars: How the Aesthetics of Product Ratings 'Shape' Product Preference